Content is king in terms of website success. A website’s content is the single most important factor in creating great website – it engages users and entices them to take the desired action, for example, buy a product, request a quotation, make a donation, or sell a service). Good content is valuable to a potential user, organized in a way that is easily found and digested, and engaging. Developing well-written content is one of the most time consuming tasks in building a website. Challenges include catering to both users that just want the bottom line and the users that need to read a lot of details. If you don’t write well, you seek help from someone who does.

It is also important to keep your users coming back to your site with fresh content. Updating your site on a regular basis with news, promotions, educational material, blog posts and details about new products and services entices users to return. You will also enhance your search engine ranking since search engines prefer sites that have frequent content changes. Conveniently, many WordPress themes, if configured correctly, will allow the site owner to easily make updates to certain elements of the site without any programming knowledge.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are delivering information that makes your buyers more intelligent. The essence of this content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they will reward us with their business and loyalty. Do your research, know your audience, and give them something interesting and valuable.

Page Structure and Navigation

In addition to structuring website content for readability and balance, it is extremely important that users easily find the information they are seeking. Navigation must be as simple as possible. It helps to have a page structure that the user will be familiar with from visiting similar sites. Studies have shown that users expect and prefer that information is presented in a logical and hierarchical manner.