In this very important second phase of the design process, the content and key messaging needs to be developed. Creating valuable content is the single most important factor in developing a great website. Good content brings users to the site, keeps them engaged, and generates conversions (for example, sales of services or products, donations, new subscribers). Content must be well organized and formatted so that users can easily find what they are looking for. Content is supported with graphics and/or photo images. Page structure and navigation can be defined once the content is generated.
Typical sections of many small business websites include: About the Company, Personal Bios, Services Offered, Products Offered, Specialties, Testimonials, Frequently-asked Questions, Pricing, Promotions, Contact Info and Map, Educational Videos, Useful Links, Forms Download, and an Informational Blog. This list is, by no means, complete and will certainly vary by industry and type of business.
Click to learn more about: Website Content; Choosing the Right Images; Keywords & Search Engine Optimization (SEO)