To make your website visible on the web, your website’s files and data must be physically stored on a computer that is connected to the internet. These large, high-powered computers are called web servers. Website hosts are companies that physically house the web servers in one location, or what is sometimes referred to as a data center. Website hosts charge for server space in a data center where your website files reside. Factors in selecting a hosting company include cost, reliability, availability (percentage of time of a year that the website is accessible), and support services offered. Important considerations in configuring the proper hosting services include: the expected volume of web traffic on your site, the need for secure transactions or data transmissions, and the potential need for email hosting.
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Once a website is launched, ongoing maintenance is required to keep the site’s software (CMS, theme, and plugins) up-to-date as enhancements and security updates are released constantly. The site software should be backed up on a regular basis and checked for viruses. Backups should be performed weekly and before and after every major software update.
Site content should be reviewed and updated frequently. In some cases, a website can be designed so that some of the frequently modified content (blogs, promotions, news, etc.) can be updated by the site owner without involving a designer or programmer. Fresh content engages users and keeps them coming back. Search engine ranking is benefited by frequent site updates.